Meringue Boutique

Shepherd Interactive recommended a from-the-ground-up approach: replace the old, rigid e-commerce engine with a more flexible CMS (content management system) and redesign the website to support more robust data analytics integration. With a complete structural overhaul and a more flexible content strategy, Meringue is able to set new goals for traffic and sales and, more importantly, measure them. The increase in online orders rose dramatically after launch and the ROI was fully recovered in less than 6 months time.