Shepherd Interactive

Choosing the right CMS (Content Management System) is perhaps the most important decision in the implementation of a new website. A poor choice can lead to lost time and efficiency, unnecessary limitations, difficulty scaling to your company’s future needs, and costly changes down the road. A good choice can save your company money, time, and future re-development.
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In the past, Java programmers were actually encouraged to have deeply-nested if statements to handle business-logic errors. According to Robert C. Martin in his 1997 essay, “Java and C++ A critical comparison,” this was because during the early development of the Java language, Sun modeled Java’s Exception mechanism heavily against C++. Since then, Sun has come up with two different categorizations of Exceptions: checked and unchecked.
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In Java, many frustrating Exceptions, like a NullPointerException can be avoided with a judicious application of Immutable types. The most common mistake I see when developers are creating an immutable class is that it may *appear* to immutable, but it really isn’t (for several different reasons — some are easy to spot and some are not).
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Shepherd launches Reser’s, dip in.

Over the past 16 years, Reser’s Fine Foods has acquired multiple product lines. Shepherd Interactive came to the table to create a powerful online presence that highlights these product lines under one branded experience.
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Marketing your message in a tight economy

In this kind of economy, marketing efforts may be one of the first areas to feel the effects of budget tightening and cost trimming. But slimmer spending can be an opportunity to explore less expensive, more effective methods for getting your message out. You can keep the marketing momentum going with a few creative approaches to communication.
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