Shepherd Interactive

As soon as the iPad was announced and released I began leveraging its ability as an effective sales tool.  One week after pulling out of the box and loading it with content, I took it on the road as it seemed to be a perfect way to engage prospective clients by taking advantage of its flexibility and demonstrating examples of our work in real time.

I have been able to load the iPad with key data, presentations, and examples of client projects, and use it as a display tool at events and social meetings.  The iPad has a certain “Wow” value, which is dying off, but people still what to hold it and explore on their own, which gives me the opportunity to show specific content, access the web, and engage quickly and clearly with people I am talking with.

One example of effectively using the iPad as a marketing tool in the field was at a trade show a couple months ago.  The iPad had just been released so the curiosity was still high and I was able to speak with potential clients and show them our firms’ capabilities in real time.  This was a great use of the tool and created a high volume of business leads and comments like “great to see your work”, “your leveraging technology better than anyone else”, and “what a wonderful use of the iPad”.

The notion that the iPad is a toy or just a big iPhone, is not accurate in my evaluation.  I have been able to use it as a very powerful tool to present and market to passive customers. Mercedes Benz has adopted a new approch to selling cars with the iPad that is a good example of to leverage the new technology.

I’d like to know what others think and hear how you might have leveraged the ipad as a tool in your work. james@shepherd-interactive.com